Next Generation Safety. That's what EMMA is all about. Safety always comes first. Not only for our employees and the employees in our shoe chain, but also for our customers. EMMA shoes are ISO 20345:2011 certified. Extensive testing is performed in our test centre every day.
We apply the SCC principle: Safety, Comfort, Circularity. 100% Extremely Safe, 100% Extremely Comfortable, 100% Extremely Circular. EMMA believes that that is the right order. After all, who wants sustainable safety shoes that aren't safe? We have also recently broadened the scope of the term 'safety'. We now opt for safe foot protection, safe working conditions and for safety for the environment, also for future generations. That is how Next Generation Safety came about.
We apply five basic principles: the changing world we respond to, circular processes, continuous improvement, customer involvement and new technology. By focusing on these five pillars, we are futureproof.