NEXT-GENERATION SAFETY

Next Generation Safety. That's what EMMA is all about. Safety always comes first. Not only for our employees and the employees in our shoe chain, but also for our customers. EMMA shoes are ISO 20345:2011 certified. Extensive testing is performed in our test centre every day.

We apply the SCC principle: Safety, Comfort, sustainability. EMMA believes that that is the right order. After all, who wants sustainable safety shoes that aren't safe? We have also recently broadened the scope of the term 'safety'. We now opt for safe foot protection, safe working conditions and for safety for the environment, also for future generations. That is how Next Generation Safety came about.

We apply five basic principles: the changing world we respond to, sustainability processes, continuous improvement, customer involvement and new technology. By focusing on these five pillars, we are futureproof.

READY FOR THE FUTURE

WE CAN ONLY SAFEGUARD THE NEXT GENERATION OF JOBS WITH NEXT-GENERATION SAFETY.

Today's technology allows us to design, produce, collect and reuse circular products. It is our responsibility to do just that. To ensure that the world stays liveable, and to prevent pollution and waste, we see it as our duty to take a circular approach.

NEXT-GENERATION SAFETY IS SAFETY THAT NOT ONLY PROTECTS THE WEARER OF OUR SHOES, BUT ALSO THE WORLD AROUND THEM: SAFE FOR FUTURE GENERATIONS.

Today's technology allows us to design, produce, collect and reuse circular products. It is our responsibility to do just that. To ensure that the world stays liveable, and to prevent pollution and waste, we see it as our duty to take a circular approach.

THAT'S HOW WE CONTINUE TO DEVELOP THE NEXT GENERATION OF SAFETY SHOES. NEXT-GENERATION SAFETY

We believe in a process of continuous learning and improvement. The circular feedback loop allows us not only to collect materials, but also to continuously collect information about our shoes. No more materials are lost, and no more expertise is lost. All the information we acquire in this way is shared with our customers, and we use it to continue improving our shoes. Innovation, improvement and renewal never stop.

NEXT-GENERATION SAFETY IS SAFETY THAT IS ALIGNED WITH THE INDIVIDUAL WISHES AND WORKING CONDITIONS OF EVERY USER

Up to now, we have mainly come up with solutions that we think our customers will need. Now we are increasingly developing shoes together with our customers, specifically for their market and working conditions. The construction sector is a good example in this respect. This is just the beginning of customer involvement. In the future, we will increasingly be moving away from mass production to customised solutions.

ULTIMATELY, NEXT-GENERATION SAFETY WILL SAFEGUARD EMMA'S CONTINUITY AS A COMPANY

It's in our DNA to explore and adopt new technologies. No technology just for the sake of it, but to push the boundaries in order to improve customer safety, comfort and service levels. From taking materials to giving back knowledge, this is how we create added value for our customers and how we are making EMMA future-proof.